Custom Product Tabs
Product Hub is the where all of the users products are stored and managed, custom tabs enable users to organize their products for quick access.
Outcome
The custom tab feature was quickly adopted by users that interact with Gooten daily— nearly 90% were using custom tabs a week after launch.
Product Discovery
While conducting user interviews I heard the same feedback over and over again: managing products in Gooten was frustrating. Users had collections of seasonal and marketing campaign products, it was difficult to keep track of these collections on Gooten.
User Flows
Prototyping
User Testing
DevKarl Rodulfo
Boro Perisic
Product ManagerRyan Van Orman
Gooten
Date2021