Order Personalization
Merchants customizing an end-customer’s order was one of the most utilized features on the Gooten app (example: a merchant’s customer orders a coffee mug with an illustration of their dog). A power user would use this feature 100+ times a day, the rapid order personalization feature allowed them to complete this within minutes rather than hours.
Outcome
The updated design and user flow optimizations reduced the daily task from hours to ~30 minutes. Saving our users thousands of hours a year and increasing their profit margin by removing the need for a dedicated employee for the task. Feedback received during user testing and post-launch of the feature made this project one I’m most proud of during my time at Gooten. Its impact on our users and their businesses was incredible.
Prototyping
User Testing
DevKarl Rudolfo
Product ManagerAty A.
Gooten
Date2021